Brae - Stages Blonding Shampoo 250ml

Wet your hair thoroughly: Start with lukewarm water to open the cuticles gently, preparing strands for optimal absorption—avoid hot water to prevent further colour fade.
Apply a generous amount: Dispense 1-2 pumps into your palm and massage into your scalp and lengths, focusing on mid-sections where brassiness loves to linger.
Lather and leave: Work into a rich foam and let it sit for 2-5 minutes; this dwell time allows violet pigments to neutralise tones effectively for brighter results.
Rinse completely: Use cool water to seal the cuticles, locking in shine and colour—follow with a conditioner or mask from the Brae Stages range for extra hydration.
Tip for best results: Use 2-3 times weekly to maintain vibrancy without over-toning; pair with a weekly deep treatment for chemically processed hair to maximise strength and gloss.

Violet Pigments (from plant-derived extracts): Neutralise brassy yellow tones, delivering cool, even blonde colour that lasts longer between salon visits.
Hydrolysed Keratin: Rebuilds the hair's protective layer, strengthening fragile, bleached strands to reduce breakage and promote elasticity.
Argan Oil: Deeply moisturises and adds a lightweight shine, taming frizz while restoring softness to dry, damaged cuticles.
Aloe Vera Extract: Soothes irritated scalps and provides gentle hydration, calming sensitivity often caused by chemical treatments.
Coconut-Derived Surfactants: Offer a mild, sulphate-free cleanse that purifies without stripping natural oils, preserving hair's moisture balance.
Vitamin E: Acts as a potent antioxidant, shielding hair from environmental aggressors like UV rays and pollution to maintain colour integrity.

Our team will ship your order within 1 business day. The time it takes to receive your order depends on the shipping method chosen at checkout. 

We hope you to love it, but if you need to make a return, breathe easy. Returns are always free and can be done in person or by mail.