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Not sure if Divine is for you?

Take our 2-minute hair quiz and we'll match you to the exact Brae routine your hair needs — personalised score, projected results, full bundle.

The Complete Divine Routine

1. Cleanse

Divine Anti-Frizz Shampoo 250ml

£19

2. Condition

Divine Anti-Frizz Conditioner 250ml

£19

3. Treat

Divine Anti-Frizz Mask 200g

£38

4. Finish

Divine 10-in-1 Leave-In 200ml

£48

Brazilian Anti-Frizz Tradition

The Divine Line

Smooth hair that doesn't fight humidity

Divine seals the cuticle so humidity can't break in. From the wash to next-day hair, smoothness that actually lasts — Brazilian smoothing science in a bottle.

The Finishing Oil

Step 5 — the locking step

Plume Serum: the oil that locks it all in

2–3 drops on damp hair after towel-drying — smooth lengths to ends. Seals the cuticle, blocks frizz, and gives that glass-hair shine. Daily use, before any blow-dry. Lightweight, never greasy.

10-in-1 Multitasker

One Bottle. Ten Jobs.

The Divine 10-in-1 Leave-In

Detangles. Smooths. Heat-protects. Defines. Primes. Hydrates. Repairs. Shines. Scents. Waterproofs.

Which Divine is right for you?

Just Frizz

Start with Divine Shampoo + Conditioner. Light frizz, daily wash.

Damaged + Frizzy

Add the Mask 200g and Liquid Keratin. Weekly intensive repair.

Heat-Styled Daily

10-in-1 Leave-In + Plume Serum. Heat-protect + finish in one.

Special Occasion

Power Dose 13ml. Single-use intensive smoothing pre-event.

Yes — Divine is colour-safe and gentle on highlighted, balayage, and bleached hair. The smoothing actives don't strip pigment, and the cuticle-sealing effect actually helps colour last longer.

Divine targets frizz and humidity reactivity — the cuticle layer. Bond Angel rebuilds internal bonds after chemical damage. Revival is for shine and gloss on healthy hair. Take the quiz if unsure.

Shampoo + Conditioner: every wash (2–4× per week ideal). Mask: once a week (twice if humidity is brutal). Leave-In + Plume Serum: every styling session. Power Dose: once a week or before special occasions.

The 250ml home-care Shampoo + Conditioner are formulated lightweight enough for most hair textures. For very fine hair, skip the Mask (too rich) and lean on the 10-in-1 Leave-In which is lighter.

Visible smoothness from the first wash. Cumulative effect: by week 2, hair holds smoothness day-to-day. Full transformation typically by week 8 with consistent use.

Cruelty-free: yes, always. The Divine line uses gentle surfactants that aren't harsh sulfates — colour-safe and scalp-friendly.

Yes. Many salons combine: Bond Angel for chemical recovery, Divine for daily smoothing, Revival for finishing gloss. The quiz helps you build the right multi-line routine.

Professionals get up to 50% discount!

Get the best trade pricing and 50% discount on the homecare ranges so

you can re-sell them to your customer base with 100% margins.

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