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Not sure if Toning is for you?

Take our 2-minute hair quiz and we'll match you to the exact Brae routine your hair needs — personalised score, projected results, full bundle.

The Complete Toning Routine

1. Tone

Toning Shampoo 250ml

£19

2. Acidify

Toning Acidifying 250ml

£19.80

3. Maintain

Blonde Oil Mask 200g

£37

4. Finish

Blonde Oil Hair Oil 60ml

£28

The Toning Line

The Toning Line

Neutralize brass, preserve cool

Anti-brass cleansers + acidifying conditioner that close the cuticle. Designed for cool blondes who want salon-tone maintenance at home.

The Acidifying Conditioner

The Acidifying Conditioner

Toning Acidifying 250ml

Low-pH conditioner that closes the cuticle, locks in tone, and neutralizes warmth. Use after toning shampoo or after any colour service.

The Shampoo

The Shampoo

Toning Shampoo 250ml

Violet-pigmented cleanser. Lather, leave 1-2 minutes for stronger toning, rinse cool. Use 1-2x weekly to maintain ash/cool tones.

Which Toning is right for you?

Yellow/Brass

Strong toning. Toning Shampoo, leave 3-5 min, every wash.

Cool Maintenance

Already cool. Toning 1x weekly, regular routine other days.

Post-Colour Service

Just got toned. Acidifying conditioner to lock pH.

Highlights

Toning every other wash + Blonde Repair Mask weekly.

1-2x weekly typically. More if brassiness returns fast. Less if hair starts looking dull.

No — formulated to deposit just enough pigment. Rinse thoroughly to avoid violet tint.

No — formulated with conditioning agents. Pair with Acidifying for moisture balance.

Yes — works for naturally grey, silver, and platinum.

Yes — apply just to highlighted areas, leave 3-5 min.

Yes — Toning weekly + Blonde Repair Mask once a week. Different functions, work together.