Braé is a unique hair care brand that makes millions of blondes around the globe even more beautiful! However, we care not only for women’s hair beauty but for the world’s well-being as well. Thus, we take the following steps that, we believe, can make our planet a better living place.

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First of all, Braé doesn’t support animal testing, thus, our products are cruelty-free. We believe that such an approach is the best one. Secondly, we recycle all empty jars from our products. Nowadays tons of plastic are produced every day. Empty jars and bottles aren’t always utilized properly becoming a reason for soil and water pollution, so we have chosen recycling as a way to keep our planet cleaner and safer. Thirdly, almost all Braé products presented in all our product lines are vegan, and we’re proud of it! Besides, we avoid using animal fats. Instead, we use natural plant extracts such as coconut oil, jojoba oil, avocado oil, and so on.